air max 90 shoes cheap AdWords Ads: To Syndicate or Not to Syndicate
What's the DifferenceGoogle's "bread and butter" is their search network and the ads running on those sites (Google, Earthlink, AOL, AskJeeves, etc) air max 90 shoes cheap. Customers who are viewing pages on those search engines are looking for information or products.
Your ads in front of their eyes seems like a good fit, and in many instances, it is air max 90 shoes cheap. In my experience, ads running on the search network have a much higher click-through ratio than those on the "content" network.
Conversion percentages (the percentage of clicks that turn into sales) is roughly the same, though there may also be a slight edge to the search network there as well air max 90 shoes cheap.Google's "content" network is somewhat more complicated.
People viewing the New York Times or Business air max 90 shoes cheap.com may not necessarily be looking for a product to buy.
Often times, they're simply looking for information or entertainment. The ads I've run on the content network have had lower click-through rates, usually as much as 50% to 75% as high as those on the search network. You can find quality, converting customers, but it seems to take more money to do so (i.e. more clicks).It Might be Worth a ShotGoogle states that a lower click-through rate for your ads running on Google's content network sites will not penalize or otherwise harm the rankings of your ads running on the Google search network. Basically, running your ads on both the search and content networks cannot "hurt" your ads rankings and therefore your sales.
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